Social media is a platform that is always changing. There are always news sites that appear, new ways to share content and new trends follow. Here is what you need to know about social media marketing trends for 2017.
Facebook And Twitter Are Not As Popular As They Used To Be
Facebook and Twitter are still among the most popular social media platforms but they are losing market shares. This is especially true among the younger age groups. Facebook still has 1.79 billion monthly active users and Twitter is behind with its 317 million monthly active users.
Instagram And Snapchat Are Gaining Popularity
Instagram and Snapchat have one thing in common. These two social networks allow users to share images. Snapchat allows users to share images and videos that are automatically deleted once they have been seen. Instagram currently has 600 million monthly users while Snapchat has 150 million daily active users. Instagram and Snapchat are especially popular among teens and young adults.
More Users Are Browsing Social Media With Their Mobile Device
Studies have shown that 80% of the time Internet users spend on social media is spent on a mobile device. The younger age groups are more likely to spend all of their social media time on a mobile device and to primarily use a Smartphone to browse the Internet.
This video is regarding the social media trends
How Can You Adapt To These New Trends?
You can prepare for 2017 by making a few changes to your social media marketing campaign. Focus on developing more content that is user-friendly for mobiles, such as images and short videos. Consider joining Instagram, Snapchat and other platforms that are gaining popularity among your target audience. Even though Facebook and Twitter are losing some of their popularity, you should still use these platforms to reach out to users.