Beyond Content: Why You Should Put More Emphasis On Engagement Rather Content

Right from the formative years of social media as we know it today, businesses just picked up the habits of using their content meant for their web properties/websites on their social media platforms. This was common for both big businesses as well as small businesses. Content use worked well over the years as it gave businesses means to reach out to more of their audience with the help of social media networks such as Facebook, Twitter, and Instagram. However, over the years, the effectiveness of using content in the traditional sense on social media has waned.

Let’s hear from A.P. Web Solutions – social media consultant in Melbourne, a digital marketing agency with clients all over Australia that provides social media marketing and management services.

The rising need for engagement can be attributed to the decline in effectiveness of content. When people log into their network their primary need is to engage with one anther in a certain way. As such, more often than not, they expect the same level of engagement from businesses on these platforms. With this in mind, it does not matter how good your content is if the engagement experience with your network is below par. They will most certainly cut ties with you over time.

This is a good thing and many businesses should take advantage of this situation. Social media engagement, as daunting as it may be is one of the best ways to build brand recognition as well as brand loyalty. With so many social media users, networks such as Facebook with its over 1.2 billion active users provide a platform to get people to know about you, your products and services better.

If you are overwhelmed with the ever-changing social media landscape, you can, of course, get a social media expert to help you with the process. Being able to express your business and vision online is not an easy task and it can be difficult to capture people’s attention these days. A.P. Web Solutions has clients all over the country that they help with their social media presence. They have worked with major companies in Sydney to improve their online presence. They do not limit themselves to social media marketing, but also provide SEO services, to improve your Google rankings and get organic traffic that way. Here’s a video from Gary Vaynerchuk explaining why Context (aka engagement) is even more important than social media:


One can only achieve this if and when they understand how to use social media well. Below as some of the key aspects of using social media engagement that every business should have in mind.


Understand The Expected Engagement Of Every Social Media Platform

Every platform is uniquely designed to confer a certain engagement. Learn what kind of engagement your network expects, in Facebook, Twitter, Instagram, or any other social media platform.


Solicit Reactions From Your Network

Ensure you solicit reaction from your network. Encourage them to communicate how they feel about your posts. Make them feel like you are aware of their presence and that you care about what they see in their Feed. The more targeted your demographic is, the more success you will have doing this. If you want to learn how to do this effectively and target the right audience, consider working with a consultant in Perth WA.


Be Responsive

Be attentive to your network and respond to their reactions, whether it is mentions, comments, or retweets. Engagement is when your audience interacts with you AND you interact with your audience. It goes both ways. So don’t just post content and stop there! Be proactive and respond to as many comments and responses as you can.

Humanize Your Business

Do not be too formal. Engage your network in a friendly way. At the end of the day, people are not on social media for work, they’re there to get away from work. So give them amusing content that is going to make them smile and laugh.

Following these tips will not only make it easy to engage your network, it will also improve the value of your brand as well as the user experience for your customer and or client.